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| Thursday, 18 August 2022, 11:00 HKT/SGT | |
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来源 TAITRA | |
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新加坡, 2022年8月18日 - (亚太商讯) - 看准后疫情解封商机，台湾经济部投入各项资源，携手外贸协会启动「台湾食品全球GO计划」，推出一系列营销活动，协助台湾食品业者冲刺海外市场。
首发活动选定昨(17)日在新加坡乌节希尔顿酒店，透过视讯与台湾、韩国、越南、马来西亚业者代表，举行活动誓师大会，向大家宣告活动即将起跑。与会的重要贵宾包括驻新加坡台北代表处经济组组长吴文忠、新加坡台北工商协会副会长吕玉静。
台湾经济部国际贸易局江文若局长表示，台湾食品业具有产品多元化、研发创新及弹性客制化生产的能力，受到各国买主肯定及消费者青睐，糕饼凤梨酥及饮料珍珠奶茶更是风靡全球，成为代表台湾的国民食品，是国外观光客来台必买必尝的食品，现在因为疫情关系无法来台，经济部将透过「台湾食品全球GO计划」，将台湾健康、安全的食品推向全球，一解各地民众对台湾食品的怀恋之情。
外贸协会王熙蒙秘书长则指出，台湾食品以往主要销售到华人市场，近来业者开拓西方市场有所斩获，已成功打入当地大型连锁卖场，未来外贸协会推动「台湾食品全球GO计划」，将动员驻外单位，按照食品业者拓展市场需求，有计划将台湾食品由亚洲国家出发，拓展至北美国家，再扩大至欧洲与大洋洲，提升国际知名度，扩大食品出口。
与会的海外买主皆是该国指标性的进口商或通路商，包括韩国的SC Korea和E-MART，越南的SATRA Group和Novaland Group，马来西亚的Shiny和悦旺贸易，及新加坡的NTUC Fairprice Supermarket和Rezk Connects。
记者会现场并陈列包括度小月、太阳堂、竹叶堂、小林煎饼、三叔公、鸿福食品、欧客佬、宗鸿、宝田、台湾烟酒、美可、泰山及维喆等13家公司产品，展现台湾食品的多元化。
台湾贸易中心吴主任说明，我们一直致力于将台湾食品带进来新加坡，台湾厂商在质量控制方面下了很大的工夫，深受新加坡消费者喜爱。九月在百美超市将登场「台湾食品节」，届时多家饼干、饮料、面条、茶等美味食品，邀请民众热情购买响应，体验台湾好味道。9月5日新加坡国际食品展于新加坡博览中心开幕，台湾馆共有24家业者展出包罗万象各式新颖产品、欢迎大家踊跃前往参观。
除「台湾食品连环GO」活动，外贸协会将持续与经济部携手，从实体及数字营销辅导、国际认证、机动海外拓销、在线线下通路布建及专业食品参展等一连串活动，自8月开始，不间断带领我商全球GO，强力推广台湾食品，来满足世界各地民众的味蕾。
Media Contact
PRecious Communications for TAITRA
Jacqualine Chan
Tel: +65 6303 0567
E-mail: taitra@preciouscomms.com
Taiwan External Trade Development Council
Taiwan Trade Center, Singapore
Anna Wu - Chief Representative Officer
Tel: +65 6235 0369
Email: singapore@taitra.org.tw
话题 Press release summary
部门 展会, 金融, 食品
http://www.acnnewswire.com
From the Asia Corporate News Network
Copyright © 2026 ACN Newswire. All rights reserved. A division of Asia Corporate News Network
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